I was sitting on the train plateform today and I couldn’t help but give up on boarding my train to watch the advertistment that was on the television screen.
The advertistment went like this:
A delivery man was asked to deliver a parcel over to a man named Zhang who works at the factory. He takes the parcel and happily goes over to the factory. Upon reachgin the factory, he announces a parcel for Zhang.
delivery man: “Parcel for Zhang!”
After doing so, he notices all the workesr staring at him and slowly inching towards him. He is startled and takes a few steps back.
The workers continued to move in closer and at this point in time, the delivery man feels threatened and took off with the parcel still in his hand. He rans back to where he first came from and asked his boss for more information about the receipient.
delivery man: “Which Zhang?”
voss: “The Zhang working at the factory.”
deliver man (not getting the necessay info he needs, feels a little desperate): “Which Zhanggg?”
boss(feeling a little aggitated): “The Zhang working at the factory!”
delivery man(whinning): “Which Zhanggggg????????”
The advertistment then shows a caption of:
“There are over 88 million people living in China by the name of Zhang.”
Followed by a man in the FedEx uniform handing the parcel over to a factory worker saying,
“This is for you, Zhang Wei.”
The advertistment ends off with the caption,
FedEx. We live to deliver.
I feel that this advertistment is very interesting and it captures people’s attention. It not only incorporates the message that “FedEx is the best choice” when it comes to delivering parcels, but it also possesses a jovial tone which will leave an impression on viewers making them remember the advertistment and the company. The music in the background also makes the advertistment more lively (especially while the first delivery man was walking to the factory) and also gives viewers the kind of “in a hurry” feeling (while he was at the factory) which helps people relate to the desperation of the first delivery man. Not only does the advertistment show that FedEx will deliver the parcel to the right receipient, it also tells its viewers that FedEx would take good care of their parcel and will delivery the parcel to the receipients properly without hassel.
I feel that the advertistment is good also because it worked on me so from now, I will chose FedEx as my number one choice for delivery.
Click the link below to watch the advertistment for yourself and be the judge!
http://www.youtube.com/watch?v=_c5iTBNCTbU
We are always thinking too much
so does the advert convey that FedEx is the best choice? omg… we are neglecting UPS.. what happened to them by the way? they seem to have disappeared…
Besides the Dymo ad, this is also one of my favourite advertisements. Really, I don’t know where they get the idea from but I guess that guy plays a great role as well that makes this ad a successful. The background music does make me panic for him when I first saw the advertisement. =)
FedEx We live to deliver!
I do believe that they can dominate the courier service industry and i will be choosing their services the next time i need a courier~
Good Adv.